Bruise Bar is a social food enterprise that repurposes unwanted produce on a production and retail level into healthy, affordable snacks. We will have an educational campaign throughout our business raising awareness on food waste, aiming to change the perception and behaviour of consumers. Ultimately removing the stigma of ugly produce. We will be sourcing our produce from the ugly or unwanted produce from grocery stores or farms to help divert large amounts of food that would otherwise be wasted.